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Tuesday, August 20, 2019

Squad Life: Launching a Beauty Brand with Nikki Hynek

You all know that I am a beauty products junkie. Two years ago I was attending a conference where Nikki Hynek, founder of Dollup Beauty, was one of the keynote speakers. I was awestruck by her make it work attitude. This girl HUSTLES.

Since the age of seven, Nikki knew that she wanted a product base business. As a make up artist and aesthetician, ideas constantly ran through her head until she landed on the Dollup Beauty case. A hardshell, magnetic case that keeps all of your favorite beauty products and tools in one place. However, despite Nikki's passion for the product and hustle the launch of the Dollup case can't be defined as an instant success. Through a lot of determination was Dollup Case has been the catalyst for the Dollup Beauty line and The Pretty Lane store front and beauty education boutique. Yes, Nikki opened a store front during a time when so many store fronts are closing.

In this week's episode you'll learn how to:
  • recover from failure
  • have a follow up mentality 
  • rethink that vision board. 

Plus, you know that Nikki and I are going to talk a little beauty because their powder highlighter in the shade Lavish is one of my MUST HAVE beauty products. 

Nikki's Recommendations:
Instagram: DollupBeuatyCo
Reads: Every good Endeavor by Timothy Keller, Outliers: The Story of Success, Why by Simon Sinek
Nikki's Squad: Alli Webb founder of DryBar, Sara Blakely founder of Spanx

If you loved this episode, don't forget to subscribe on iTunes or Spotify, share a screenshot on social or send me a message. Join our community on Instagram by using the hashtag #thesquadlife and tag @crystalcattle.

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